Most small business owners weigh their options when it comes to building their website. It usually boils down to using the inexpensive template-based providers, or using the more expensive custom website designers.
We recently reviewed both options, and have concluded this:
- the former provides a business card online
- the latter allows more control and customer engagement
You may be thinking that all you need is that business card. Consider the following: we evaluated both websites on websitegrader.com. The content that visitors see was the same on both sites, but the stuff visitors don’t see (i.e. the backend) was different. How did they stack up?
- Template site: 30%
- Custom site: 76%
If you’re ready to upgrade your business card site to a custom site or are ready to start anew, check out the five things to ask your website designer. If you have a website already, get it graded at websitegrader.com for free. Need help deciphering the report you receive? Just shout, we'll be glad to help.
Photo courtesy Francesco Marino
Written on Monday, 18 January 2010 18:51 by Kerri Ryan