The companies that capture market share are the ones that tell a clearer story to the right buyer at the right time. I help growth-stage clean energy companies build the strategic marketing that turns breakthrough technology into commercial pipeline.
You’ve raised capital, built a team, and proven the technology works. Your pipeline is growing — but it’s almost entirely dependent on the founder’s personal network and conference conversations.
Your pitch materials were cobbled together from investor decks. Your website hasn’t been updated since the last fundraise. And you just lost an RFP to a competitor whose technology isn’t as good as yours — but whose story was sharper.
You know you need marketing leadership. But a full-time CMO at $250K–$400K isn’t the right move yet, and the agencies you’ve tried didn’t understand your market well enough to be useful.
That’s the gap I fill.
Your technology is strong, but procurement teams and energy buyers evaluate more than specs. I build the positioning, messaging, and sales enablement that makes your BD team’s pitch the most compelling in the room.
I create the demand generation infrastructure — thought leadership, content, digital presence, and conference strategy — that produces qualified inbound interest so your commercial team spends more time closing and less time hunting.
I translate deep technical differentiation into clear market value — without dumbing it down or overclaiming. Your technical credibility stays intact while your market message becomes accessible.
An agency produces deliverables. A fractional CMO sets direction. I embed with your leadership team to develop go-to-market strategy, define positioning, build messaging architecture, and align marketing with your commercial objectives.
I work exclusively with growth-stage companies in clean energy and cleantech. My background across the energy value chain means I can ramp quickly on your specific technology.
The BESS market is scaling at 25%+ year-over-year with fierce competition. I help storage companies differentiate on more than price and specs.
Bipartisan policy support, hyperscaler demand, and oil & gas workforce crossover have created perfect conditions for growth. I help geothermal companies translate subsurface engineering into clear value propositions.
Clean energy and cleantech spans more than any list can capture. If your company is working on grid infrastructure, energy efficiency, carbon removal, water tech, or another emerging clean technology, the go-to-market challenges are likely familiar — and so is my approach.
Domestic solar manufacturing is gaining real momentum, and the solar-plus-storage bundle is changing how developers make decisions. I help solar companies build positioning that captures market share in a crowded field.
Selling clean steel, low-carbon cement, or sustainable aviation fuel into conservative industrial markets requires a different kind of marketing. I build the technical credibility that opens doors with procurement teams who've been buying the same way for decades.
Green hydrogen is where I've spent the most recent chapter of my career — navigating policy-dependent markets, multi-stakeholder sales, and buyers who needed to be educated before they'd buy.
Developed a full positioning and messaging architecture for a green hydrogen developer navigating a rapidly shifting policy landscape and multi-stakeholder sales environment.
Led go-to-market strategy and product launch execution for a new energy technology product, generating $6.9M in revenue in Q1 — through positioning that translated deep technical differentiation into clear commercial value for field operators and procurement teams.
Let’s start with a 20-minute conversation about your company, your market, and where strategic marketing could accelerate your growth. No pitch, no hard sell — just an honest assessment of whether I can help.