Frequently Asked Questions
What is a fractional CMO?
I wrote a post about that, check it out here. TL;DR - it's a part-time CMO who works as a contractor. So no extra benefits, taxes, etc. and you pay less for some very focused work.
Are you an agency?
No, but if part of the marketing strategy is to engage an agency of some sort (marketing, creative, ads, SEO, etc.) I have trusted agency partners I can recommend such as Bluebyrd Strategic Sales & Marketing.
What markets do you serve?
I work with B2B clean tech/green tech, energy, professional services, and manufacturing companies in the U.S. and Canada. If you're a company or well-funded startup with at least $10M ARR looking to scale up, let's chat.
What is the cost?
A marketer's favorite quote is, 'It depends' and of course, that applies here. My rates range from $7,500 for a one-time half-day team session with a marketing strategy as a deliverable, up to $12,500 per month retainer for in-depth ongoing marketing leadership work. It really boils down to your needs. NOTE: costs for agency work, advertising, printing, etc. are not included in this cost.
What is your hourly rate?
I don't charge an hourly rate because people tend to get too hung up in the weeds on it. Instead I charge by the project estimate in the form of a monthly retainer; that makes budgeting easy for you and me.
Do you accept equity as payment?
Typically? No. I have to pay my bills. But if the business is aligned with my passions I will consider partial payment in equity.